A quintessential reality TV show that is pegged on spotlighting the true physical and inherent features of young Africans living or schooling in Ghana  in the world of fashion and modeling and also provoke their interest in social-health issues affecting the society at large.

The ‘MODEL’ in this context is not only the everyday commercial model showcasing West African fashion creatives but is a MODEL whose interest is stirred up in social-health issues and is groomed to be a true MODEL in every sense of the word.